Marketing is running. Now it needs to show what it delivers.

1Summary

This audit covered everything JobFlow runs in marketing: the ad accounts, analytics, HubSpot, email, the websites, social media, the app listings and the Business Profile. For each one it asked two questions. Is it collecting data you can use from here on? And is it secure? Four things stand out.

What we recommend

The stop, continue and add calls are in section 6, the seven-month plan in section 7, and every action with its hours in section 8.

What we need from you to start

• Editor access to Google Analytics and Tag Manager, and edit access to HubSpot with report export (summary figures only).
• Who socialitenv@gmail.com and Reynes Alley are, and who owns the Google Ads and Google Play accounts now.
• The office IP address, plus the home IP of anyone who uses or works on the website a lot, so your own visits stop being counted as website traffic. Anyone else can tag their devices with a private link.
• Whether all sales go through HubSpot deals, or some are handled elsewhere.

The full list is in section 10.

The numbers now: August – October 2026

Monthly figures are summed from the baseline in section 7. HubSpot new contacts are read from a chart, and Google Ads September–October spend is worked out from account totals, so both are approximate.

2You can't yet see at a glance what your marketing produces

Following a lead from ad to customer, here is what gets recorded at each step, and where the record stops.

Source by source

One line per source: can it tell JobFlow, from here on, what produced a lead, a demo and a customer?

"Ready?" is AMA Creative's judgment on the facts in each section, not a platform measure.

3Leads and sales

The HubSpot report used carries two advanced filters, so these figures may be narrower than the whole portal. Over 12 months HubSpot records 10 deals won and 20 lost.

Where leads come from

• Meta has been the main source. Paid social was the original source of 63% of new HubSpot contacts in the 90 days to 9 October. Since July, almost all of Meta's leads came from one campaign, Management Matters, at about NZ$32 a lead. It was switched off in mid-October, and only an awareness campaign has run since (A6).
• The eBook sign-up is the busiest form: 54 submissions in 90 days, with Elementor forms on the website accounting for 116 of the 178 total (A8).
• The ScoreApp quiz at getclarity.jobflow.com keeps producing leads with no ads behind it (A3).

What happens after a lead arrives

This is the part the data can't show yet. No calls reach HubSpot, so no contact counts as followed up, and none of the 20 lost deals says why it was lost. Until both are recorded, there's no way to tell whether leads are the wrong people or whether follow-up isn't keeping up. Section 7 puts both fixes in the first weeks.

4Access and security

5Australia

Your market research is clear that Australia isn't a bigger New Zealand: horticulture rather than dairy, a feedlot forage supply chain with no NZ equivalent, its own vocabulary (fodder, pit and bunker silage, custom harvesting, TMR), and its own regions, starting with the Darling Downs and south-east Queensland. Source: JobFlow AU vs NZ market research and contractor targeting guide.

6Stop / continue / add AMA Creative's recommendation

Stop

Continue

Add

The weekly article email is a judgment for Ben: the content has value for search and brand, but as an email it isn't producing clicks. Cutting the list to people who open, and giving each email one clear next step, is a cheap test.

7Seven-month holding plan

Sized to AMA Creative's agreed 4 hours a week from 1 November 2026: roughly 17 hours a month, about 120 hours over seven months. The open actions in the log (section 8) add to 67–95 hours, not counting LinkedIn upkeep. Weekly reporting and budget checks add about an hour a week once running, roughly 25 hours over the period.

So the plan fits 120 hours at the lower estimates. If the higher ones hold, Medium and Low priority actions slide past month 7, and the monthly summary will say which. Many actions also need access JobFlow hasn't granted yet; the "Who / needs" column in the action log shows which.

What history can be recovered

Baseline: April – October 2026

A monthly "before" picture to measure the plan against. Most of it is already in this report; the gaps can be filled from Ads Manager and HubSpot in under an hour (action 53).

Sources: Google Ads monthly campaign and location reports; HubSpot "Deals won and lost – 12 months" (3 Nov). September and October Google spend are worked out from the 28 Sep and 2 Nov totals. Meta spend is from an Ads Manager export broken down by calendar month, 1 Apr – 31 Oct 2026 (3 Nov); the Management Matters campaign accounts for NZ$2,876.93 of it (91 pixel leads), the awareness campaign NZ$1,780.69 and "ALT – Retargeting – Book a Demo" NZ$3,336.54. Google's October figure runs to 2 November; new contacts are from HubSpot's new-contacts report for 1 Apr – 31 Oct 2026 (3 Nov): 148 in total, up 135% on the previous 214 days. The report shows a running total, so the monthly figures are read off the chart and are approximate. By original source: Paid social 94, Direct 27, Organic search 18, Paid search 4, Organic social 3, Referrals 2; new contacts from HubSpot's "New Contacts by day" report.

Hours are AMA Creative's estimates from the action log. Running the ads and the weekly report take about an hour a week from week 3, which is why the later phases take longer than the fixes alone.

Indicative budget

Working figures for discussion, not a quote.

A note on the arithmetic (illustrative only). Management Matters, the best recent Meta campaign, produced leads at about NZ$32–39 each (section A6). At roughly NZ$2,500 of combined monthly ad spend, a similar cost per lead would mean roughly 65–80 paid leads a month. Whether that pays depends on how many leads become customers, which nothing measures yet. That is why measurement comes before spend.

8Action log

Consolidated and ordered across all platforms. Sequencing matters — the immediate block unblocks everything below it.

9Growth pathway

This audit was deliberately scoped to stabilise and optimise. Sustained growth in the AU/NZ market warrants a deeper piece of work, scoped separately. What the current engagement is not covering:

• The website platform. Choosing the right set-up for security and AI-assisted editing (section A8) is the practical first step. Replatforming, for example to Webflow, is worth considering alongside it for content speed, security, localisation and ongoing value. A single site with proper NZ and AU sections, built for both search engines and AI tools, is the longer piece of work it opens up.
• Positioning and narrative. The market research shows Australia is structurally different from New Zealand — horticulture rather than dairy, a feedlot forage supply chain worth AU$5–8b with no NZ equivalent, and contractors who self-perform far more. The current advertising treats both markets identically.
• Segmentation. Which contractor profiles to pursue first, in which geography, with what message. The AFIA vocabulary work in the targeting guide is a strong start that has never reached the advertising.
• The ScoreApp question. A quiz tool nobody documented keeps producing leads. Once HubSpot shows where its leads end up, it may deserve a proper place in the funnel.
• Channel expansion. Your own marketing scorecard shows 4 of 11 channels active. Podcast, editorial, YouTube sponsorship, industry awards and self-hosted events are all unused.
• Form drop-off. Once GA4 can see form submissions, how many people start a form and give up becomes measurable for the first time.

10What we need from you

Grouped by urgency. Most are a quick answer from Darren or Ben.

1. Security and access Answer first

2. Measurement

3. Business context

Deeper checks carried into the plan

Not needed to answer this audit's questions, so carried into Phase 2 (measurement) rather than chased now. Most need editor access to GA4 and Tag Manager.

• GA4: traffic by channel against Google Ads clicks; NZ/AU split; landing-page performance; a funnel exploration of form drop-off once tracking is fixed; Google Ads link and attribution settings; live event checks in DebugView.
• Tag Manager: full tag inventory; Preview-mode checks on both domains; server container, if any.
• Search Console: the pages behind the structured-data and 5xx errors; index coverage; Core Web Vitals; NZ vs AU organic visibility; whether Australian fodder and silage terms bring any impressions.
• Google Ads: clicks and cost per click for April–August (September–October are in section A2).

AAppendix: the evidence, platform by platform

The detail behind sections 1–10, one platform at a time, with the source and date of each figure. Larger tables are folded away; open them to see every row.

The headline from each platform

One line per area: the single fact with the most effect. Each one links to its section, where the evidence and sources sit.

A1Three periods

To make performance legible, the account's history is split into three periods, derived from the Google Ads change history — which records who made which changes, and when.

Periods B and C overlap in July 2026. Altitude's last substantive change was 15–16 July; the two main campaigns were paused on 4 August. July is a transition month and appears in both.

Spend vs results, side by side

The same comparison, regardless of who was managing the account or how much was spent monthly:

Clicks and CPC for Periods B and C are marked TBC rather than estimated — pulling the monthly Campaigns report for Apr–Sep would isolate these cleanly. The lifetime clicks/CPC row is the account-wide total (5,204 clicks, from the campaign report) and is not simply A+B+C, since B and C aren't yet isolated on this metric. July 2026 appears in both B and C. September's figure is derived: the lifetime total less every other month.

"Other cost" and monthly averages are calculated from the platform figures, for scale.

What's meaningful to measure when there are no conversions

Two different questions, answered by two different metrics:

• CPC — is the auction efficient? Cost per click reports directly from Google Ads regardless of what happens after the click. It tells you whether JobFlow is paying a sane price to get someone in front of the site — a question that stays answerable even while conversion tracking is broken.
• Cost per proxy acquisition — is the traffic any good? With no working conversion action, the closest available stand-in for "did this produce a lead" has to come from GA4's on-site behaviour instead of from the Ads platform itself.

Candidate proxy-acquisition events

From the year-long GA4 export already pulled (1 Sep 2025 – 31 Aug 2026, not yet split by period — see note below):

A2Google Ads

How it is set up

Account 648-805-2521. Until 14 October it was held under NetValue's manager account (NetValue is a 38.62% shareholder in Addurre Group). Darren ended that link on 14 October; who owns the account now is to confirm (see Access now, below).

The HubSpot manager link was added on 31 July — the native HubSpot–Google Ads integration, added at the same time Ben applied HubSpot UTM parameters across all campaigns.

On 7 July the call asset number was changed from 0800 562 008 to +64 7 391 0039, JobFlow's main NZ line. Whether this line is the JustCall number, and whether calls from it are attributed, is still to confirm.

Campaign structure — five of six paused

Conversion tracking

• Primary conversions: 0.00 in every month since May 2021.
• Only three conversion actions have ever recorded anything, and all are secondary. request_demo_page_click recorded 603.28: a count of Request a demo button clicks imported from GA4, not bookings. 594 of those came between Oct 2022 and Aug 2023, and 9.28 in May–June 2026. Two Google-hosted actions ("Local actions – Directions" and "YouTube follow-on views") recorded one each in September 2026.
• request_demo_page_click is set to Secondary and excluded from account-level goals, so even that counts toward nothing. The full inventory of actions, including removed ones, is still being confirmed.
• The only natively configured action is call-based. There is no working website conversion action.
• Customer data terms: not accepted. Enhanced Conversions: not configured.
• One action is sourced from Universal Analytics, discontinued by Google in 2023.
• Two campaigns carry Google's own warning: "conversion tracking setup is incomplete."

Period A — pre-agency baseline May 2021 – 12 Mar 2026

Then 31 months of nothing. There was no spend at all from September 2023 to March 2026. On 11 March 2026 Darren switched the account from Disabled to active. When it was disabled, and why, isn't visible: the change history only reaches back to October 2024.

Effectively one campaign ran — Website Traffic — on entirely generic keywords ("farm management software", "agriculture management system", "farm accounting"). No contractor-specific language, no NZ/AU differentiation.

This period is a cost benchmark, not a performance benchmark. It gives us roughly NZ$2.11 per click and a 1.43% CTR, and nothing else. Any claim about what Google Ads historically delivered for JobFlow cannot be substantiated from the account.

Period B — agency-managed 13 Mar – 15 Jul 2026

chelsea@altitude-marketing.co.nz was invited as Admin by Ben Meehan on 13 March 2026 and accepted the same day.

March 2026 spend: NZ$0. Spend restarted in April with $8.01 on DemandGen. Primary conversions in period: 0.

What the agency did. Three Altitude users made changes: thulani@altitude-marketing.co.uk (199, 12 March – 15 July), chelsea@altitude-marketing.co.nz (2) and vivek@altitude-marketing.co.uk (1). About 90 of Thulani's 199 changes were budget changes, 56 of them to the DemandGen budget in cent-sized steps around NZ$4.60–4.75 a day. 62 of the budget changes happened at exactly 4:01am, which points to a scheduled rule or script rather than changes made by hand.

The rest was build and set-up work: new search, DemandGen and video ads and ad groups (23 April), keyword and audience changes, negative keyword lists (14 May), conversion goal changes (below), switching final URLs from jobflow.nz to jobflow.com (18–30 June) and adding Queensland and Tasmania to the Agriculture and Competitor campaigns (30 June). Darren had added the same two regions to Rural Earthworks on 24 June. vivek@ paused Rural Earthworks on 16 July.

Conversion work was attempted, and never produced a working result. On 22 April GA4-imported actions were set as Primary and account goals were added. On 16 May two lead actions were set to Primary. On 5 July a new global_* set was enabled as Primary and the earlier set removed. The primary conversions column still reads zero for every month of the period.

On 14 May Altitude switched on four auto-apply recommendations: conversion tracking upgrades, ad rotation, target CPA and Maximise Conversions bidding. Nothing in the change history switches them off.

Access now (2 November) Access and security screens

Altitude Marketing no longer has access. Four users remain, and no user or account-linking requests are pending.

What changed in the account, 1 Sep – 2 Nov Change history export

No campaign, ad group, keyword or budget changes were made in this period. Every entry is account-level: access, security and ownership. Most of it happened in one hour on 13 October.

• Where things ended up: Altitude is out, two-step verification is required for everyone from 20 October, and the account is no longer held under NetValue's manager account. Who owns it now is to confirm.
• socialitenv@gmail.com is a personal Gmail address. It originally invited both current Admins, and on 13 October it acted on the account three times, all in the opposite direction to Darren's changes either side of them. It isn't on the user list now. It most likely had access through the NetValue manager account, which was unlinked the next day. Whose login this is needs confirming with Darren.
• Google still shows two banners: "Improve account security", with outstanding tasks, and a prompt to complete financial services verification for ads in Australia.

Period C — post-agency 1 Jul 2026 – present

On 4 August the Agriculture and Competitor campaigns were paused. Since then the account has been effectively dormant — the search keyword report for 15 August to 13 September shows near-zero impressions and clicks account-wide. Primary conversions in period: 0. September's spend is consistent with DemandGen's NZ$4.60–4.75/day budget.

1 September – 2 November Campaign, location and placement reports

Google's report covers 1 Sep – 2 Nov. Taking off the ≈NZ$131.77 derived for 1–28 Sep leaves roughly NZ$160 for 29 Sep – 2 Nov .

Where the ads showed. Both ad groups are remarketing (Agriculture RMKT and Rural Earthworks RMKT). Google's placement report accounts for 14,146 of the 22,601 impressions and NZ$186.82 of the spend:

The named YouTube channels are almost all unrelated to farming or contracting: wrestling, Formula 1, music videos, film channels, church services and foreign-language channels. Google counts "interactions" (1,266) separately from clicks (259). Interactions include video engagement, so they shouldn't be read as visits.

Targeting and creative

No AFIA or fodder-industry vocabulary appears anywhere — no fodder, pit or bunker silage, custom harvesting, TMR. For the Australian market that is the difference between contractors recognising themselves in the product and scrolling past.

A cluster of Competitor keywords sit at Quality Score 1 out of 10, the lowest possible, driving costs per click as high as NZ$17–23. "Low quality" appears as a status reason across the majority of keywords with recorded spend.

Competitors being bid on: Ag-drive, FarmBackup, Tradify, Figured, ServiceM8, Simpro, Planfarm, Cashmanager Rural, EasyFarm, Farm Focus. Several of these are general trades software, not agricultural — a broader comparison set than the competitive picture we had been working from.

Competitive visibility

Search impression share is under 10%. Two genuine agricultural competitors appear that were not on our radar:

Monday.com and Capterra appearing at all confirms the keyword problem independently: JobFlow's terms are broad enough to enter auctions against generic project-management software and software directories.

Outstanding issues

A3Google Analytics

Property jobflow.co.nz – GA4, ID 331082986. Three data streams:

Configuration issues

The retention setting has a practical consequence: any analysis in GA4's exploration tools currently cannot look back further than about two months. Raising it to 14 months will not recover lost history — it only helps from the day it is changed. Worth doing today regardless of anything else here.

What is actually being measured 1 Sep 2025 – 31 Aug 2026

Tracking is not entirely dead. A full-year export (1 Sep 2025 – 31 Aug 2026) shows real activity:

Three things stand out

ScoreApp is a lead source nobody documented. The quiz tool (now at getclarity.jobflow.com) recorded 20 completed leads in GA4 over the year. It appears in none of the stack documentation provided. GA4 can't see demo bookings or most form submissions, so these counts can't be used to rank ScoreApp against other lead sources.

A probable naming mismatch is breaking conversion counting. Events fire as demo_booked_thanks and demo_meeting_engaged, but the conversion actions and tags are configured against demo_booked and meeting_engaged. If the live event name does not exactly match the configured name, GA4 counts nothing. This may be a direct, fixable cause of part of the zero-conversion problem — to be confirmed in testing.

Who visits, by country 11 Jul – 8 Oct 2026

• NZ and Australia together are 47.5% of active users and 46% of key events.
• Australia records more key events than New Zealand (138 vs 100) from fewer users.
• The United States is the second-largest country, with the most key events (147) and an average engagement of 10 seconds. Combined with the unexplained North American phone trigger (section A4), what US key events actually are is worth checking.
• Seychelles and Singapore traffic shows near-zero engagement and no key events.
• 43 Philippines users average 8½ minutes each. That's consistent with JobFlow's own VA team working on the site, which would be counted because the internal traffic filter is still in Testing. This is an inference.

Source: GA4 Demographic details → Country, property jobflow.co.nz – GA4, all streams, 11 Jul – 8 Oct 2026. Country user counts are summed across rows, so the total may slightly overstate unique users.

Outstanding issues

A4Tag Manager

Container JobFlow Website (GTM-WFKHTTMV), quality rated Good by Google's own scoring. A single Google tag object named "jobflow.co.nz – GA4" carries the NZ measurement IDs and distributes data to both GA4 destinations. This is where the confusing property naming originates.

Issues found

A scoping bug in the "Global" triggers

Triggers named Global are hardcoded to NZ-specific values — Global Support Email fires only on mailto:support@jobflow.nz, Global Sales Email only on mailto:info@jobflow.nz.

If jobflow.com uses different addresses, these cannot fire for jobflow.com visitors at all. If it reuses the NZ addresses they will work — but that raises a separate question: does jobflow.com have its own email aliases? If not, that is worth setting up regardless, both for tracking clarity and for how the Australian market reads the business.

Four tags are explicitly paused

• Custom Event – Contact Form Submit
• GA4 – demo_booked
• GA4 – hubspot_meeting_interaction
• GA4 – meeting_engaged

Two are HubSpot meeting-tracking tags. Someone previously built HubSpot meeting tracking into GA4 and it is currently switched off — directly relevant to the "HubSpot not properly connected" concern.

A Google-flagged technical defect

Tag Diagnostics reports "Config command out of order" — some pages send events before the configuration command runs. Google's own description warns this may result in unexpected behaviour while routing and processing those events. A plausible contributor to data loss beyond simple misconfiguration.

Also confirmed: the Meta Pixel is live and firing on all pages, giving a cross-check point for the Meta review. The container has a single administrator — a continuity risk flagged by Google itself.

A5Search Console

Google rounds impressions in these summaries (6.59K, 2.94K), and "pages with first impressions" is Google's own estimate. Country split and queries are still to pull.

Four structured data alerts received:

The bad escape sequence is a genuine code defect — malformed markup, not just incomplete data — and Google flags it as preventing the page from appearing in relevant search results.

A6Meta

On 9 October HubSpot's "New contact conversions from ads" report credited Meta with 72 new contacts in the previous 12 months. HubSpot's own summary of that report puts all 72 between July and October 2026 (23 in July, 30 in August, 13 in September, 6 in October to date), with none in the nine months before. That monthly split comes from HubSpot's AI summary, not a table we've seen, so treat it as indicative until it's checked.

In the 90 days to 9 October, Paid Social was the original source of 74 of the 118 new contacts in HubSpot (63%).

Ad Library snapshot Meta Ad Library, 9 Oct 2026

The ad start dates (29 Jul, 12 Aug) line up with HubSpot's Meta-sourced contacts beginning in July, and with the HubSpot–Facebook connection Ben installed on 31 July. Spend and cost per lead from the Ads Manager exports are below.

Spend since 8 October Meta billing receipt

Ad account "Jobflow" (483961594668664). Receipt for 8–22 Oct 2026, NZ$658.02.

• That is roughly NZ$44 a day, or about NZ$1,300 a month if it continued at this rate.
• The awareness spend is spread evenly, about NZ$25–29 per video or image ad. The Management Matters campaign still carries "July" in its name and spends almost all of its budget on remarketing.
• The receipt reports impressions only. Leads, clicks and cost per lead need Ads Manager.
• A separate MyApiary ad account (865879442008746) sits in the same Addurre Group portfolio. It's outside this audit's scope and is noted only so the two aren't confused.

Account history Ads Manager export, 23 May 2025 – 2 Nov 2026

The Jobflow ad account first delivered on 23 May 2025. Since then it has spent NZ$21,624.70 across 29 campaigns, for 2.85 million impressions reaching 544,101 people. That is about twice Google Ads' lifetime spend, in 18 months.

Grouped by the month each ad set started, so spend in later months sits with the ad set that earned it. "Lead-type results" adds four different Meta definitions together: instant-form leads, "lead grouped", "leadgen other" and the pixel's custom Lead event. They aren't the same thing and shouldn't be read as one number.

• 181 lead-type results in total in the campaign-level export (3 Nov), from NZ$12,971 spent on the eight campaigns that recorded them: roughly NZ$72 each. The ad-set table above adds to 192 (86 + 69 + 37); the ad-set and campaign exports don't count results identically, so the campaign figure is used for cost per lead. The cheapest was "ATL – Website LeadGen – Management Matters – July" at NZ$31.94 per pixel lead (91 leads, NZ$2,906). The dearest was "JF – New prospects Campaign": 1 lead for NZ$1,007.88.
• Campaigns named ALT/ATL (Altitude's convention) spent NZ$6,707.62. All 91 of their leads came from the Management Matters campaign.
• Ad sets with AU in the name spent NZ$7,311; those with NZ, NZ$3,919. The rest aren't country-labelled, including everything running now.

What's running now as at 2 Nov

One campaign is active: "JobFlow Awareness Campaign". Its objective is reach, not leads. It has spent NZ$1,801.26 since 11 August across 15 ads, reaching 286,822 people at about NZ$6.28 per 1,000. Every lead-generating ad set is inactive or not delivering. Several were last edited on 16 October; "Combined audience – Lead Form" was edited on 2 November.

• The Management Matters remarketing ad set was still spending on 8–22 October (billing receipt, above). It isn't delivering now.

Last 30 days Ads Manager export, 4 Oct – 2 Nov

• Half of October's Meta spend went to the Management Matters campaign, which produced the month's 18 pixel leads before it was turned off. The eBook sign-ups HubSpot credits to "atl - website leadgen - management matters - july" in late October come from this campaign. Since it stopped, no lead-objective campaign has run.
• Lifetime spend to 3 Nov is NZ$21,636.77 (Ads Manager export).
• "ALT – Retargeting – Book a Demo" was the biggest single spend of April–October: NZ$3,336.54 (NZ$1,273.85 in May alone), with no result recorded in Ads Manager. It ran from April to October and is off now. The demo-booking conversion it would have counted has recorded nothing since late July (section A6, events).
• Monthly spend is steady at about NZ$1,200–1,650 from November 2025. March 2026 came to exactly NZ$1,200.00, and September and October to exactly NZ$1,600.00 each, which looks like a monthly spending cap on the account (to confirm in Billing). Pixel and form leads by calendar month: 26 in July, 32 in August, 13 in September and 20 in October, almost all from Management Matters (from the monthly export).
• Meta rates the quality of 7 of the 15 live ads below average (two in the bottom 20%), 4 average and 4 above average. All 7 below-average ads are the talking-head videos. Most carousels rate above average.
• All 15 ads are named "Agriculture". None is labelled for Australia or uses fodder or silage language.

Access and tracking Business settings and Events Manager, 2 Nov

What counts as a conversion Events Manager, 4–31 Oct 2026

• Nothing records a booked demo. The one custom conversion built for it, "Book Demo – Thank You Page", is inactive. It recorded nothing in October, and it last received an event 99 days before 3 November, around late July.
• Almost all of Meta's lead signal comes back from HubSpot, not from the website: 24 CRM "lead" events against 1 website Lead in October. Meta now offers "qualified leads" optimisation on the back of the CRM connection.
• The custom "lead" event Altitude's Management Matters campaign counted (91 results) has the same name as the HubSpot CRM event. It is likely those were contacts reaching a lead stage in HubSpot, not website form fills. This is an inference to confirm.
• Other settings: both domains are on the pixel's allow list (since 13 Nov 2025). Automatic website matching, first-party cookies and Meta's automatic event tracking are on. Events Manager shows on-device conversion measurement turning on from 12 Nov 2026. The dataset category is set to "None".

Organic social: Facebook and Instagram Meta Business Suite Insights, 3 Nov

• Output: 39 photo posts and 11 stories in 90 days. In the last 28 days the Page published 23 pieces; Meta's benchmark for similar Pages is about 5 at the median and 15 at the 75th percentile. Posts go out at fixed times (11:00, 11:30, 12:00), so they look scheduled. Who writes and schedules them (the VA, client-stated) is to confirm. No reels: 3-second video views were 28 in 28 days.
• Response to organic posts is low. The best organic posts in the period had 170–190 views and 1–5 reactions; most recent posts have under 70. The one post above 2,000 views (14 Aug) was boosted. Followers: 370, which Meta rates "similar to others" (typically 395).
• Page reach follows the ad budget. Daily views fall to near zero on 26–31 Aug, 19–20 Sep, 27–30 Sep and 31 Oct. Those month-end gaps fit the monthly spending cap noted above: when the ads stop, the Page's reach stops with them.
• Instagram (@jobflowag; last 28 days): 7,356 views (−27%), reach 3,867, 49 interactions, no conversations; 97% of views came from non-followers. Post by post (export, 1 Apr – 31 Oct): 64 posts (46 images, 16 carousels, 2 reels). Median views per post fell month by month, from 50 in April to 14 in October. The two reels (18 May, 4 June) had about 220 views each, four to five times any other post. Across all 64: 189 likes, 0 comments, 3 shares, 3 follows.
• Facebook video (export, 1 Apr – 31 Oct): 15 video posts, all published April–July; 107 reactions, 0 comments and 22 shares between them. None since July.
• Audience (Facebook): New Zealand 58.9%, Australia 24.9%, then Ireland 3.8% and the UK 3.5%. About 83% men, mostly 25–44. Hamilton is the top city (6.2%); Melbourne (1.4%) is the only Australian city in the top 10, none in the fodder and feedlot regions.
• One feed for both countries. A quarter of the audience is Australian, but the content is the same for everyone: Management Matters business themes and NZ-specific posts such as "Happy Labour Day" on 26 October (an NZ public holiday), Fieldays at Mystery Creek, and a biosecurity post built on MPI and NZ pests. None of the 64 Instagram captions uses fodder, silage, custom harvesting or TMR; the themes are owner coaching (time, systems, pricing) and JobFlow features.
• LinkedIn (from the public Page, 3 Nov): 10 followers, Hamilton, 2–10 employees, with Ben the only employee linked. The tagline is "WorkFlow Management, Built for the Land". The industry is set to "Agriculture, Construction, Mining Machinery Manufacturing", and the services listed are "SaaS Development, Application Development, Mobile Application Development", which describe a software developer rather than what contractors buy. The two latest posts (1 and 4 days old) repeat the Facebook Management Matters content and have 1 reaction each. HubSpot shows a LinkedIn Ads app connected by Darren on 5 August, but LinkedIn's public Ad Library shows no ads for the JobFlow Page (company ID 112365035, checked 3 Nov), so the app hasn't been used to run ads.

A7HubSpot CRM

Deals won and lost last 12 months to 3 Nov, by close date

Against the previous 12 months, won deals are up 66.7% and lost deals up 300%. No deal was closed, won or lost, in October. None of the 20 lost deals this year has a loss reason: all 20 show "(No value)", and all are owned by Ben (Deals loss reasons, this year to date).

HubSpot campaigns 3 Nov

Five HubSpot campaigns exist, all with no owner and no status: "JobFlow awareness", "Acquisition", "Nurture" and "Lead generation" (created 15 October) and "Retain" (created 30 October). "Retain" holds one email, the October release notes (132 sent, 46 influenced contacts, 10 clicks). Its budget and spend are NZ$0, so its ROI reads 0%.

On Marketing Hub Professional, campaign ROI is calculated from the campaign's spend against the value of closed-won deals associated with it. Multi-touch "attributed revenue" needs Marketing Hub Enterprise, which is what the upgrade prompts on the campaign screens refer to.

Connected apps

As at 3 November: 13 connected apps. Users, security settings and billing weren't visible with the access we had.

• AgencyAnalytics is still connected. It's a reporting tool agencies use to pull client data. Paul Weston of Altitude Marketing installed it on 26 June, and it was last active about three months ago.
• JustCall has 16 HubSpot permissions granted. Six more (workflows, sequences and conversations) show as "available after re-authentication", so they aren't active. No JustCall calls were found on contact records (3 Nov). The only call activities in HubSpot are ones Ben logged by hand against contacts he entered himself (original source: Offline), all older than 90 days: the Team activity report shows no calls in that period. The app still shows recent activity, so it is connected and doing something, but not logging calls where the sales record can see them. HubSpot's "Team activity totals" report for the last 90 days shows 137 notes, 1 task, no meetings and no calls (3 Nov). A search of note text on contacts created in the last 90 days found no notes mentioning JustCall, so the notes aren't JustCall's call logs. JustCall is connected and active, but neither calls nor notes from it reach contact records. Contacts can only count as "worked" with a logged call, email or meeting, so HubSpot can't show whether follow-up is happening. Where JustCall's calls end up is a question for Darren.
• The Facebook app's install date now reads 23 October 2026 (Ben). It read 31 July in October, so it appears to have been reconnected.
• Product Fruits (in-app onboarding and product tours) is connected and active. It's a product tool rather than a marketing one, noted for the inventory.
• Subscriptions: HubSpot's own AI assistant reports Marketing Hub Professional (3 Core seats, 2,000 marketing contacts) and Sales Hub Professional (1 Sales seat). That's the assistant's answer, not the billing screen, which we couldn't see. HubSpot Credits: 2,647 of 3,000 available.

Workflows and form routing checked 3 Nov

• 21 workflows are listed on the first page: 13 published, 8 unpublished. The published ones cover eBook and mailing-list nurture ("Management Matters – Nurturing List" 1 and 2), Facebook and ScoreApp leads (set to "Cold Lead"), the Cash-Flow Forecast tool, ScoreApp result links, "Booked Demo – Altitude Flow" and "Create deal on booking an appointment". "eBook Sign Up – ALT" and "Booked Demo – Altitude Flow" carry the previous agency's name. "Bulk Company Research" is a published AI-agent workflow.
• None is named for the Contact Us form. "Send a follow-up email after form submission", "Booking Form Follow-up Email" and "Management Matters Form Submission Workflow" are all unpublished. Who hears about a contact-page enquiry depends on the form's own notification setting, which we couldn't see.
• "Booked Demo – Altitude Flow" is triggered by form submissions, not bookings: two forms (IDs 38377510… and 99394661…). Its first steps make the contact a marketing contact and set its email subscription. Form names show as IDs because our access couldn't open Forms.
• "Create deal on booking an appointment" starts when a meeting is booked with meeting source "CRM", or when form c42b0b19… is submitted. It creates a deal named "contact – company", assigns it to the contact owner and ends. It sends no notification. In HubSpot a "CRM" meeting source normally means a meeting logged inside HubSpot rather than one booked through a scheduling link, so bookings through Ben's demo link may not trigger it (to confirm). The Contact Us form (70600df3…) triggers neither workflow.
• AMA Creative can open workflows but can't change published ones (needs Workflows → Publish permission).
• The Contact Us form reaches HubSpot: a contact was created from www.jobflow.nz/contact-us on 29 October (source: Direct Traffic).
• Contacts created on 21 and 26 October carry the original source "Paid Social – Facebook (atl - website leadgen - management matters - july)", a July Altitude campaign name. The landing page is jobflow.com/management-matters (the eBook page), tagged with Meta campaign ID 120247997717310521 in ad account 483961594668664. The campaign ran into October (18 pixel leads, NZ$704.66 from 4 Oct to 2 Nov) and is now off (section A6). A contact created on 9 October came from Google Meet (Offline Sources).
• Form settings weren't visible with our access, so notification recipients and per-form counts couldn't be checked directly. In WordPress, HubSpot's form list shows 10 forms (4 of them Elementor forms copied in through "Sync all forms") with no stats. Contact Form 7 holds 8 forms, all created in 2019, with no submissions recorded in HubSpot.

Marketing email 89 emails in the portal

• The weekly article email runs as a nurture workflow ("Management Matters – Nurturing List" and "List 2"). In 2025 the early-sequence emails reached about 800–1,170 people each. The August and September 2026 sends reached about 350–400.
• Triggered emails are small but the only ones that get action: the eBook sign-up email (74 delivered, 36% click), the Cash-Flow Forecast tool email (18 delivered, 22%) and the demo-booked sequence (6–18 delivered). So since these automations started, 74 people signed up for the eBook and 18 requested the Cash-Flow Forecast tool.
• No email is attached to a HubSpot campaign, so email can't be credited in HubSpot's campaign reporting. All 89 use a single subscription type, "Marketing Information".
• 48 of the 89 are flagged by HubSpot as co-created with AI. Four were created by Paul Weston at Altitude.
• 79 are sent from ben.meehan@jobflow.nz; 3 from hello@jobflow.com.

Last 90 days HubSpot email reports, to 3 Nov

4,477 sent (up 11% on the previous 90 days), 1,085 opened (24.2%) and 62 clicks (1.39%).

• The emails people act on are small and triggered: "Preparing for our meeting" (11 sent, 64% clicked), the eBook sign-up email (54 sent, 31%), "Development priorities for the year ahead" (65 sent, 29%) and the October release notes (132 sent, 7.6%).
• The large article and offer sends record almost no clicks: "El Nino" (367 sent, 0% clicked, 10 unsubscribes), "Hunting Season vs Craftsman Season" (384, 0%), "FAF Calculations" (345, 0%), the August follow-up offer (606, 0.17%, 5 unsubscribes). Whether the article emails carry a link to click is still to check.
• The August offer sent to the "un-engaged" list (224 people) had a 1.79% open rate and no clicks.

Most recent sends

The broadcast emails to 350–600 people get 15–31% opens and 0–0.26% clicks. The small triggered emails (eBook sign-up, demo booked, meeting prep, a customer update) get clicks in the 16–50% range. Two of the automations are named for Altitude.

Where new contacts came from 90 days to 9 Oct

"Offline Sources" in HubSpot means contacts created by import, manual entry or an integration, not in-person events. Paid Search does not appear at all, which matches Google Ads running only remarketing since 4 August.

Deals created each month 12 months to 9 Oct

August–October is the remainder of the 49-deal total; the per-month split for those months is on page 2 of the report and not yet copied.

The portal holds 49 saved reports, most created by Darren in July 2025 from HubSpot's templates. accounts@addurre.com added three 12-month deals and contacts reports on 21 April 2026, and the sales reports were last viewed on 8 October. The Marketing analytics suite isn't visible at AMA Creative's access level, and nor is the billing screen; the subscription tier reported by HubSpot's assistant is under Connected apps below.

A8Website

How it is set up

Industry landing pages page source, 9 Oct 2026

We compared the visible page copy of four pages: the NZ home page, the jobflow.com home page (titled "AU"), and the NZ Agricultural and Earthworks pages.

• Why the industry isn't in the headline: each page's industry heading is coded as an H1 with a hidden-h1 class that moves it off-screen (left: -9999px). Search engines read it; visitors never see it. The visible headline is the shared generic one.
• The AU home page is the NZ home page. Both are the same page (Elementor page ID 19891, copied between sites). The only differences in the body copy are "NZ" becoming "AU" in the hidden heading, and "Learn More" in capitals. The AU page doesn't mention Australia, uses "paddock", links to xero.com/nz and info@jobflow.nz, and is marked as NZ English (en-NZ).
• The Earthworks meta description reads "Agricultural Contractor Software NZ for earthworks businesses".
• There are no hreflang tags linking the NZ and AU versions, and both declare og:locale en_US.
• Menu links on jobflow.com use double slashes (jobflow.com//pricing/).

The "Who is it for" menu and the sitemaps

• Blog: the jobflow.nz sitemap lists 31 articles (the latest, "I Can't Do Another 5 Seasons Like This", 6 Aug 2026). The jobflow.com posts sitemap lists only 3 category pages and no articles.
• Old shop pages are still in the jobflow.com sitemap: /shop/ (2019), /checkout-2/ and /my-account-2/. These may be where the Product and Merchant markup flagged in Search Console comes from (section 7). This is an inference to confirm.
• Thank-you pages are listed in both sitemaps (request-a-demo-thank-you, cash-flow-thank-you, landing-thank-you and others), along with a duplicate /home/ page on jobflow.com.
• Pages in the sitemaps that aren't in the main menu: Why JobFlow, About Us, Management Matters (jobflow.com), Articles, Release Notes, FAQs and Testimonial. The last two were last updated in August 2020.

Sources: saved page source of www.jobflow.nz, /agricultural-contractors/ and /earthworks-contractors/, and jobflow.com; Rank Math XML sitemaps (pages and posts) for both sites, 9 Oct 2026. "Same copy" is a word-sequence comparison of the visible page body, excluding the header and footer.

Page inventory WordPress export, 9 Oct 2026

Who built what

• The old shop pages are published on jobflow.com but in draft on jobflow.nz. Shop, Checkout and My account were moved to draft on the NZ site on 3 July 2026. On jobflow.com they're still live.
• The jobflow.com Pricing page's hidden heading reads "Contractor Crew Management Software NZ". It's a different page record from the NZ Pricing page, which RD Creative rebuilt in March 2026.
• The three jobflow.com thank-you pages are explicitly set to index in Rank Math.
• The blog is duplicated. 29 articles appear with the same titles on both sites. Neither copy is set to noindex or points a canonical at the other. The jobflow.com sitemap lists none of its 32 posts.
• No page on either site has a schema type set in Rank Math, so the Product and Merchant markup isn't coming from per-page Rank Math settings. The shop pages or the theme are still possible sources.

Source: WordPress Tools → Export (Pages and Posts only) for both sites, 9 Oct 2026. Form submissions and contacts were deliberately not exported.

The Request a Demo page www.jobflow.nz/request-a-demo, page source 9 Oct

• Demos are booked through an embedded HubSpot Meetings calendar (Ben's), placed inside an Elementor text block. There is no demo request form on the page.
• The only form on the page is an Elementor form with a single email field.
• Contact Form 7, Google reCAPTCHA and Cloudflare Turnstile scripts all load on the page, although no Contact Form 7 form appears on it.
• The HubSpot tracking code is loaded twice: once by the HubSpot plugin (js-ap1.hs-scripts.com), and once from a hand-added snippet pointing at js-apl.hs-scripts.com, with a letter "l" where HubSpot's address has the digit "1".
• Google Tag Manager is present.

A calendar embedded from another domain can't be seen by GA4's automatic form tracking. The Tag Manager tags built to capture HubSpot meeting bookings (hubspot_meeting_interaction, demo_booked, meeting_engaged) are the paused ones in section A4.

Confirmed 3 Nov page inspection

• Demo page: the calendar is Ben's HubSpot Meetings link (meetings.hubspot.com/ben-meehan), embedded with the visitor's HubSpot tracking cookie passed in. So HubSpot itself can link a booking to the visitor and their source, even though GA4 can't.
• Contact page: a HubSpot form (portal 48216884), submitted to HubSpot's Asia-Pacific forms endpoint. Leads from it go straight into HubSpot, most likely as the "Contact Us Form" (6 submissions in 90 days; see "What HubSpot sees" below).
• Something to check: HubSpot logged no meetings at all in the last 90 days (section A7). If demos were booked through Ben's calendar in that time, they should appear as meetings. Either no demos were booked through the page, or bookings aren't being logged. HubSpot's Meetings tool lists 3 scheduling links, all of which look old (3 Nov); the booking count for Ben's link hasn't been checked yet.

Flamingo's address book inside WordPress holds 1,361 entries (all time), separate from HubSpot.

Plugins 27 distinct

Ten run network-wide and 20 are active on each site (the same set on both). Three of those, Elementor, Rank Math and UpdraftPlus, appear in both lists.

Form submissions and errors

Elementor's log records "Save submission failed" database errors on form submissions: 15 May 2026 (jobflow.nz) and 12 July 2026 (jobflow.com). The log shows only its most recent 20 entries, so there may be more. It also records a repeated uncaught error from Elementor's cloud library (403 Forbidden): 225 times on jobflow.nz and 120 on jobflow.com. There was also one fatal error involving the HubSpot plugin on the 404 page (7 July).

What HubSpot sees, last 90 days Form submission totals, 3 Nov

178 submissions across all forms. Elementor forms account for 116 (65%), the HubSpot eBook sign-up form for 54 (722 views, 7.5%), the Contact Us form for 6, and the Cash Flow Forecaster and Management Matters sign-up forms for 1 each. Contact Form 7 recorded no submissions. The Management Matters sign-up form had 2 views in 90 days, so the Meta "Management Matters" leads (section A6) didn't come through it.

Who has access JobFlow [NZ]

All 7 users are Administrators; there are no lower roles. They are AMA Creative (adam), Ben (author of 31 posts), Darren, aileen@addurre.com (Aileen Carmina Reyes), and two users from rdcreativestudio.com.au, an outside agency not mentioned anywhere else in the material we've been given. The seventh account is counted in the total but not shown on the list. The network Super Admin isn't visible at this level.

Rank Math's dashboard shows 0 impressions and 0 clicks for the last 30 days, while Search Console reports 146 clicks for jobflow.com in September. That suggests Rank Math isn't connected to Search Console; still to confirm.

Client-stated (Darren, 5 Oct 2026): JobFlow wants to move the WordPress site to more secure, WordPress-specific hosting, keep change control that a non-technical marketing team can use, and make the site easier for search engines and AI tools to understand.

Hosting and set-up: options to improve security and enable AI assistance AMA Creative's view

Darren and AMA Creative have discussed options for the website's hosting, including WordPress.com's managed hosting. The table shows what a managed platform like WordPress.com would change against the problems found in this report. Staying with RimuHosting and fixing what's there is also an option; action 54 compares them. AMA Creative would expect to quote for any move, so treat this as AMA Creative's view.

The move is larger than the 4 hours a week covers. AMA Creative would scope and quote it separately. It is best done after Phase 1 (security) and alongside Phase 2, so tracking is rebuilt once, on the new site.

A9Mobile app

App Store Connect, 10 Jul – 7 Oct 2026, and Google Play Console, 3 Nov 2026. The app is listed as "JobFlow | Rural Contractors" in both.

• NZ downloads jumped in mid-September: 20, 18 and 21 a week for the weeks starting 14, 21 and 28 September, against 1–12 a week before that. Australia stayed at 0–9 a week.
• About three-quarters of App Store impressions are outside NZ and Australia, but they turn into few page views or downloads.
• Campaigns: "There isn't enough data to display campaigns". No App Store campaign links are in use, including on the website, where an App Store link sits in the footer.
• Retention (opt-in users only, so a small sample): about 18% on day 1, 24% on day 7, 13% on day 14 and close to 0 by day 28. Six crashes were recorded on version 2.11.4.

Google Play Play Console, 3 Nov

Listed as "JobFlow | Rural Contractors", package nz.netvalue.JobFlow. The latest production release (2.11.1) started rolling out on 26 October 2026 and reached 100% of users by 27 October (Play dashboard).

• Since that release: 141 devices have installed the update, 48% of the install base. These are mostly existing users updating, not new installs (57 new installs in the last 28 days).
• Play shows "a recent policy violation in your app has been addressed". No marketing activity is set up in Play.
• The package name carries NetValue's name, like the Google Ads manager account that has since been removed. Who owns the Play developer account, and who has access to it, is to confirm: Users and permissions isn't visible at AMA Creative's access.

Last 90 days (to 2 Nov)

• Australia isn't broken out. Store-listing acquisitions for 5 Aug – 26 Oct total 76: New Zealand 32, India 12, Netherlands 3, and 29 from countries too small for Play to list separately, which may include Australia.
• One default store listing (last updated 19 Oct, 38.5% of visitors install). No custom listing for Australia and no store listing experiments.
• Policy: Policy status shows no open issues. The violation notices of 27 and 28 October say it "has been addressed", alongside the 26 October release (2.11.1). What the violation was isn't stated in the notices.
• MyApiary Manager sits in the same Play developer account and has two open notices: target API level requirements with "Action by 1 Nov" (now past) and a policy violation with "Action by 1 Feb". MyApiary is outside this audit; noted so Darren sees it.

A10Google Business Profile

Performance, May – Oct 2026.

• The searches that showed the profile were local, not about software. "restaurants" (24) came first, followed by Hamilton street addresses: 19 Harwood St, Hunter St, Anglesea St and Barton St (each under 15).
• Setup: the business name is "JobFlow". The primary category is Agricultural service, with Software company as secondary. The address is Level 3/28 Harwood Street, Hamilton East (Harwood Street is in Hamilton Central, as the agreement gives it), open 9–5 weekdays. The service area is NZ and Australia, and the profile has existed since 2016.
• The website link is www.jobflow.com, even though the profile is NZ-addressed.
• Phone numbers: 07 391 0039 (primary), +1 816-892-5453 and +61 483 910 013. The +1 816 number is the North American one in the Tag Manager trigger (section A4). Neither the US nor the AU number matches the ones in Darren's email signature (+1 530 771 6992, and an AU number transcribed as +61 483 391 0013, which has one digit too many for an Australian mobile; to recheck against the signature).
• Reviews: 1, rated 5 stars, from 26 Oct 2023, with no reply.

September 2026 Business Profile monthly report

1,184 profile views (up 1,521% on August) and 24 searches, producing 55 interactions: 48 direction requests, 6 website visits and 1 call. The top search term was again "restaurants" (24). Google has also asked for the business details to be confirmed ("Action Required" notice, October).

A11System and activity inventory

Every marketing system, account, subscription and arrangement found in the audit, in one place. "Who runs it" is who holds admin or does the work, as seen in the accounts. Costs are TBC unless an account or JobFlow has shown them; Darren's subscriptions list will fill the gaps (section 10).

A12About this report

How to read this document

This report sets out what JobFlow's marketing systems are doing, what they show, and what AMA Creative recommends for the next seven months. It was built from the accounts themselves between September and November 2026, with every figure dated and sourced.

• TBC means not yet confirmed. Section 10 lists what would settle each one.
• Findings and recommendations are kept separate. Findings are observed directly in the accounts, with sources noted. Recommendations (sections 6–9) are AMA Creative's judgment and open to challenge.
• Some findings are provisional. Where a conclusion depends on something unconfirmed, it says so.
• Calculated figures. Monthly averages, weekly rates, cost per lead and shares are calculated from the platform figures shown, and rounded.
• Depth is deliberately light. The aim is to cover everything JobFlow currently runs, and answer two questions about each: is it collecting data that will be useful from here on, and is it secure? Sections 2 and 4 answer those two questions.
• How JobFlow's data was handled. Customer and contact records were viewed inside JobFlow's systems and not exported. The exports used (Google Ads, Meta Ads Manager and Business Suite, GA4, App Store, Google Play, and HubSpot's email dashboard) are aggregate figures only, with no lead or customer details. AMA Creative will delete its copies when the work is finished (clauses 7.4 and 7.6 of the agreement).

Terms used in this report

Against the Schedule 1 deliverables